Next Kids Fall Winter 2017/2018 Collection

A wonderful experience the one I had in Los Angeles with Next. I flew overseas in the middle of Summer to shoot a part of the Next Winter Collection. As usual, I was wearing t-shirt surrounded by LA palm trees, taking pictures of (sweaty) kids with Christmas sweaters, including reindeers and Santa Claus!

One of most amazing thing of this work had been the cooperation with a kids wrangler, the incredible Mark Allen Ruegg, a huge talent in managing the children on set. Most of all, he has an uncommon sensitivity in understanding what a photographer needs during the photo shoot. He perfectly knows when liven up shy kids, when to calm down energetic ones, without ever being too much or – at the opposite – being absent. Really an out of ordinary person! Ten days of intense work, but with a super team!

*********

Una bellissima esperienza quella con Next a Los Angeles. Sono volato oltreoceano in piena estate per scattare parte della collezione invernale. Come al solito, quindi, in t-shirt fra le palme di LA a fotografare maglioni natalizi e bambini sudati, con tanto di renne e Babbo Natale!

Tra le cose ‘memorabili’, la collaborazione con un ‘kids wrangler’, (possiamo tradurlo con ‘animatore’) l’incredibile Mark Allen Ruegg, un enorme talento nel gestire i bambini sul set. Soprattutto una non comune sensibilità nel capire all’istante le mie esigenze, quando “animare” i bambini timidi, quando calmare quelli esagitati, senza mai essere di troppo, senza mai essere assente. Una bravura veramente fuori dal comune. Sono stati dieci giorni di lavoro intenso, ma con un team davvero super.

Photographer Federico Leone

Art Direction Liz Sheppard

Stylist Julie Vianey

 

 

Next Kids FW 2017/2018 collection photographed by Federico Leone.

Next Kids FW 2017/2018 collection photographed by Federico Leone.

Next Kids FW 2017/2018 collection photographed by Federico Leone.

Next Kids FW 2017/2018 collection photographed by Federico Leone.

LA Next photo shoot backstage

The ‘incredible’ LA

Backstage view: behind me the kids ‘wrangler’ Mark Allen Ruegg. Simple amazing!

Mark Allen Ruegg in action!

Annunci

Next Teen Female FW 2017/18 Collection

Wow… so many likes! Sometime simple things can surprise.. the picture (here below) is a portrait of Harley, one of the models of the photo shoot I made for NEXT. She is a sort of teen-influencer (her IG profile has more than 32.000 followers) and she is one of the ‘faces’ of Adidas. Well, this shot received a real ‘ovation’ from the web and I didn’t expect it! Anyway, I also would like to underline the skill of the other protagonist of the photo shoot, Isa Holley, the girl on skates: talented and very professional even if she is pretty shy. They were ‘playing’ together in a loft in the center of London, in a early fall warm day.

To have a look at the complete photo shoot, click here

Wow quanti like! A volte le cose semplici… La foto (qui sotto) è un primo piano di Harley, una delle ragazze utilizzate nel servizio scattato per NEXT, che effettivamente è una sorta di teen-influencer (il suo profilo ha più 32.000 follower), ed è uno dei volti ‘noti’ di Adidas. Insomma, praticamente un ‘ovazione’ da web che non mi sarei aspettato. Vorrei sottolineare però anche la bravura dell’altra ‘protagonista’ del servizio, Isla Holley, la ragazza sui pattini: brava e professionale, anche se molto timida. Insieme hanno “giocato” per noi in un loft nel centro di Londra, in una tiepida giornata di inizio autunno.

Per vedere il servizio completo clicca qui.

Photographer Federico Leone

Art direction Liz Sheppard

Stylist Kate Van der Hage

 

The IG image posted for the Next Teen Female Collection!

Next Teen Female FW 2017/2018 campaign shooted by Federico Leone

Next Teen Female FW 2017/2018 campaign shooted by Federico Leone

Next Teen Female FW 2017/2018 campaign shooted by Federico Leone

Next Teen Female FW 2017/2018 campaign shooted by Federico Leone

Next Teen Female FW 2017/2018 campaign shot by Federico Leone