Armani Junior SS 2018 Campaign

Here we go! The SS 2018 Armani Junior Campaign!

Starting with the glimpse of  an inspirational image with two kids and a white backdrop painted with black stripes we built the intere concept for the SS 2018 campaign and the video.

The set design project was created together with the incredible Marco Ronchi: simply amazing! We developed a fantasy world that come to life by the brushstrokes of the children. For this reason, all the props have super minimal shapes. Especially the boat, intentionally asymmetric, ‘crooked’, as the kids would say .

Maybe for many people these are meaningless details, but for us it’s really important being coherent with the initial idea. For this reason I’m pleased to thank Marco Ronchi who is not just a set designer but a visionary creative.

Further below you can see some of the original sketches and the making of the props…

In the video, every kid has a paintbrush with which creates a ‘virtual’ world. Every drawn comes to life and becomes part of the scene: boats, airplanes, fishes, geometrical shapes turn into real ‘stylised’ objects. Like the kids imagination come true through the drawing. About this last creative ‘step’ I want to openly thank my right-hand man in so many years, Alessandro Esposto. He was actively part of this short ‘screenplay’.

Three incredible working days: thank you to all the team ant to ARMANI that put us in the best condition ever to let us create and do a good job.

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Et voilà! Armani Junior Primavera Estate 2018!

Partendo da un’immagine ispirazionale che ritraeva due bambini e un fondale a strisce nere dipinte su un muro bianco, abbiamo costruito l’intero concept per la campagna e per il video.

Il progetto delle scenografie è stato realizzato insieme al bravissimo Marco Ronchi, che è stato semplicemente ‘straordinario’. Abbiamo sviluppato l’idea di un mondo di fantasia che prendesse vita attraverso le pennellate dei bambini. Le props di scena, infatti, hanno delle forme super minimal. La barca, in particolare, è volutamente asimmetrica, nel linguaggio dei bambini diremmo proprio ‘storta’. Forse per molti questi sono dettagli insignificanti. Per noi no,  sono uno sviluppo ‘coerente’ di un’idea. In questo devo ringraziare di nuovo Marco Ronchi che non è solo uno scenografo ma soprattutto un creativo visionario.

Più avanti alcune immagine dei bozzetti originali e dei pezzi in lavorazione…

Per il video, ogni bambino ha un pennello in mano con il quale crea il suo mondo ‘virtuale’ che man mano prende vita: barche, aerei, pesci, forme geometriche si trasformano in oggetti dal tratto stilizzato, proprio come se l’immaginazione dei bambini diventasse realtà  attraverso il disegno. Per quanto riguarda questo ultimo step creativo devo ringraziare pubblicamente il mio braccio destro da tanti anni, Alessandro Esposto che ha attivamente partecipato a questa breve “sceneggiatura”.

Sono stati tre giorni di lavoro entusiasmanti, grazie a tutto il team e ad ARMANI che ci ha messo nelle migliori condizioni possibili per creare e lavorare bene.

Photographer Federico Leone

Stylist Annah Segarra

Grooming Antonella Gaglio

Set designer Marco Ronchi

Armani Junior Campaign SS 2018 photographer Federico Leone

Armani Junior Campaign SS 2018 photographer Federico Leone

Armani Junior Campaign SS 2018 photographer Federico Leone

Armani Junior Campaign SS 2018 photographer Federico Leone

Armani Junior Campaign SS 2018 photographer Federico Leone

Armani Junior Campaign SS 2018 photographer Federico Leone

Armani Junior Campaign SS 2018 photographer Federico Leone

Il bozzetto della scenografia della nuova campagna PE 2018 Armani Junior, realizzati da Marco Ronchi.

Behind the scenes: the sketch of the new SS Armani Junior Campaign made by Marco Ronchi.

Il bozzetto della scenografia della nuova campagna PE 2018 Armani Junior, realizzati da Marco Ronchi.

Behind the scenes: the sketch of the new SS Armani Junior Campaign made by Marco Ronchi.

Il bozzetto della scenografia della nuova campagna PE 2018 Armani Junior, realizzati da Marco Ronchi.

Behind the scenes: the sketch of the new SS Armani Junior Campaign made by Marco Ronchi.

New editorial ‘Metamorphosis’ on Schön! magazine

‘Metamorphosis’…. Starring Poppy Nunan: finally!

It was a while I was looking for a creative idea that should perfectly ‘fit’ on her. Poppy Nunan could be a Peter Lindberg’ model: aren’t too many faces like hers around.

The very first time I worked with her was in Rome, for the editorial ROMAN HOLIDAYS. This time we made a ‘delivery service’ and we flew to her home town, Brighton.

The idea was the metamorphosis from male to female.

For this reason, two weeks before the photoshoot, I made a call to the mother of Poppy, asking about her haircut at the moment: her hair was short but not enough for what I had been thinking for the editorial. I asked her if we could cut the hair of Poppy when we got there and she told me that there was no problem at all.

But, once there, the bad news: the day before Poppy was selected in a casting for a tv advertising and they asked her not to cut her hair until the day of the filming. I was pretty desperate…. the  story was about a transmutation from male to female and, in addition to the outfits, the handrogynous haircut was essential for the success of the photoshoot. So I phoned to her model agency and I was authorized just to give her a very little haircut.

I had pretty much made peace with the fact we couldn’t get the result I dreamt and I asked to my super hairstyling Antonella to fix a little bit the haircut and I went waiting on the other room of the hotel suite.

After ten minutes, Poppy was completely shaved! Antonella got a little ‘out of hand’ (luckily and literally!)… and here we go… Poppy was shaved at the side like a soldier with a longer bangs.

I was amazed, in between worry and happiness. In reality Poppy was super happy and she loved her new haircut: the blesses unconsciousness of a 14 years old teenager (and even that of 50…)!

Right after we chose the wig for the last part of the photoshoot among the five Antonella brought with her: we decided for a short bob.

The location was very close to the hotel, nearby the Brighton Pier.

Just finished we hurried to the airport: I and Antonella directed to Milan, and Annah, the stylist, to Barcelona.

The result made me really happy.

The fashion editorial is published on  Schön! Magazine, named as ‘Sea Change’. To have a look click here

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‘Metamphosis’… Starring Poppy Nunan. Finalmente!

Era un po’ di tempo che cercavo una creatività che si ‘cucisse’ perfettamente su di lei. Poppy Nunan potrebbe essere una modella di Peter Lindberg: in giro non ci sono molte facce come la sua..

La prima volta che abbiamo lavorato insieme è stato a Roma, per  ROMAN HOLIDAYS. Questa volta invece abbiamo fatto un ‘servizio a domicilio’ e siamo volati nella sua città natale, Brighton.

L’idea era quella di fotografare la metamorfosi del mio soggetto, da maschio a femmina.

Proprio per questo, due settimane prima del servizio, ho chiamato la mamma di Poppy chiedendole com’era il suo taglio attuale: i capelli erano corti ma non abbastanza per quello che avevo in mente. Le ho chiesto allora la cortesia di non tagliare i capelli di Poppy fino al nostro arrivo: ci avremmo pensato noi al taglio e lei mi ha risposto che non c’era nessun problema.

Una volta lì, però, ecco la brutta notizia: Poppy era stata ad un casting per uno spot televisivo proprio il giorno prima… era piaciuta molto ma le avevano chiesto di non toccare i capelli fino alla data delle riprese. Ero abbastanza abbattuto perché la storia si basava su una trasformazione, e, oltre all’abbigliamento, l’acconciatura era fondamentale per rendere tutto più credibile. A quel punto ho provato a sentire la  sua agenzia che mi ha autorizzato a dargli solo una leggera spuntatina.

Ormai rassegnato ho chiesto ad Antonella, la mia super parrucchiera, di fare il possibile e sono andato ad aspettare (decisamente sconsolato) nell’altra stanza della nostra suite di hotel.

Dopo dieci minuti Poppy era rasata! Ad Antonella era (fortunatamente e letteralmente) sfuggita la mano e… via… una frangia un po’ più lunga, ma ai lati rasata come un militare.

Io ero a bocca aperta, tra preoccupazione e contentezza. In realtà anche Poppy era felicissima e si piaceva. Beata l’incoscienza dei 14 anni! (e quella dei 50…)

Subito dopo abbiamo scelto la parrucca che avremmo utilizzato nell’ultima parte del servizio tra le cinque che Antonella aveva portato con sé, e abbiamo optato per un caschetto proprio sotto le orecchie.

Il servizio è stato scattato rimanendo sempre a pochi metri dall’albergo nella zona adiacente al Brighton Pier. Appena finito siamo scappati verso l’aeroporto, io e Antonella verso Milano e Annah, la stylist, verso Barcellona.

Il risultato mi ha reso veramente felice.

Il servizio è uscito su Schön! Magazine, con il titolo ‘Sea Change’, per vederlo cliccate qui

 

Photographer Federico Leone

Stylist Annah Segarra

Grooming Antonella Gaglio

 

Fashion editorial for Schön! Magazine by Federico Leone

Fashion editorial for Schön! Magazine by Federico Leone. Pants and blouse KM by Lange, shoes Mireia Playa.

Fashion editorial for Schön! Magazine by Federico Leone.

Fashion editorial for Schön! Magazine by Federico Leone.

Fashion editorial for Schön! Magazine by Federico Leone.

Dolce&Gabbana SS 2017 Campaign

What characterizes the Dolce & Gabbana SS 2017 Campaign compared to the others I shot for them?

Undoubtedly the complexity of the set: every single things is thoroughly restored inside the Metropol Theatre, a movie house built in the Forties, symbols of the urban history of Milan, and one of the favorite place for DG fashion shows.

The striking thing is the lighting of the space that was really a hard job!
I had to re-create a ‘natural’ sunlight in a location that was not suitable at all for dimensions and for the placement of the lights: but at the end we have done really a miracle! Another (big) miracle was taming the kids: too busy playing with the sand of the fake beach we rebuilt on the big platform of the Metropol. In fact, inside the location, was brought a big amount of sand  to recreate the ‘idea’ of a real Sicilian beach and, as a backdrop, a huge ‘postcard’ of a view of Taormina (a very famous village in Sicily), as in one of the most iconic tale of the two designers. A piece of Sicily at the center of Milan: thank you to all the incredible team that made it possible!

Just an interesting fact (even if I guess this is especially for my Italian readers): the spaghetti with tomato sauce that you  see in the picture soon became a single block very hard to manage and, most of all, the spaghetti were seasoned with ketchup… so horrible!!

To have a look at the complete campaign click here.

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Cosa distingue questa campagna SS 2017 dalle altre scattare per Dolce & Gabbana?

Indubbiamente la complessità del set: ogni cosa è stata minuziosamente ricostruita all’interno del teatro Metropol, una vecchia sala cinematografica degli anni Quaranta, fra i simboli della storia urbana di Milano, sede privilegiata delle loro sfilate e loro Head Office.

La cosa che colpisce maggiormente è l’illuminazione del teatro: è stato necessario ricreare la luce naturale del sole e lo spazio non era propriamente adatto come dimensioni per il posizionamento delle luci, ma abbiamo fatto un piccolo miracolo. Altro miracolo è stato domare i bambini che presi dal gioco e dalla “spiaggia” erano scatenati. Già perché sulla grande pedana centrale erano stati trasportati enormi quantitativi di sabbia per ricostruire una vera spiaggia siciliana insieme a un’enorme immagine di Taormina come fondale, esattamente come nei migliori racconti ‘visivi’ dei due stilisti. Uno spaccato di Sicilia nel cuore di Milano: grazie a tutto l’incedibile team che ha reso possible tutto questo!

Una curiosità: gli spaghetti al sugo che si vedono in foto sono diventati subito un monoblocco di difficile gestione ma, soprattutto, sono stati conditi con ketchup (so che i miei lettori italiano capiranno!)! Orrore!

Per vedere l’intera campagna clicca qui.

Photographer Federico Leone

La campagna Primavera estate di Dolce & Gabbata, scattata da Federico Leone

Dolce & Gabbana Spring Summer 2017 Campaign by Federico Leone

La campagna Primavera estate di Dolce & Gabbata, scattata da Federico Leone

Dolce & Gabbana Spring Summer 2017 Campaign by Federico Leone

La campagna Primavera estate di Dolce & Gabbata, scattata da Federico Leone

Dolce & Gabbana Spring Summer 2017 Campaign by Federico Leone

Moschino Kids SS 2017 Campaign

A paper world as a ‘wrapped’ set for the Moschino Kids SS 2017 Campaign: sunny bright colors like summer ice-creams, and the typical troupe-l’oeil effect on dresses, punk inspiration hairstyling for girls and side fringe for boys.  For the fake fringes I had to ‘fight’ a bit… at the beginning they were not totally convinced, but when the big bosses gave the green light I was extremely happy! There result is  what you see in the images: super stylish kids in a big gift box!

To have a look to the complete photoshoot click here

Un mondo di carta in un set ‘incartato’ per la campagna Moschino Kids PE 2017: colori vividi come quelli dei gelati d’estate, i vestiti con il tipico effetto trompe l’oeil e frangette di ispirazione punk per le ‘ragazze’, laterale per i ‘ragazzi’. Sulla frangetta posticcia delle bimbe ho dovuto ‘lottare’ un po’: all’inizio non erano convinti, poi è arrivato il via libera dei grandi ‘capi’, ed è stata un’immensa soddisfazione!
Il risultato è quello che vedete: ragazzini ‘cool’ in una grande scatola regalo!

Per vedere il servizio completo clicca qui

Moschino Baby Kids Teen PE 2017 campagna, scattata da Federico Leone

Moschino Baby Kids Teen SS 2017 Campaign by Federico Leone

Campagna Moschino Baby Kids e Teen PE 2017 scattata da Federico Leone

Moschino Baby Kids Teen SS 2017 Adv by Federico Leone

Behind the scenes: more shots from the Moschino Adv

Behind the scenes: more shots from the Moschino Kids SS 2017 Campaign

Atri scatti per Moschino Baby Kids Teen SS 2017

More shots from Moschino Baby Kids Teen SS 2017 ADV by Federico Leone

Pausa pranzo per i bimbi durante il set per l'adv Moschino PE 2017 nella prestigiosa sede degli studi Conde Nast, circondati da foto di grandi fotografi A quanto pare però i bimbi sono più interessati ai panini!.

Behind the scenes Moschino Kids SS 2017 Campaig in prestigious Condé Nast Studios: this is what is the matter for kids: a good sandwich.. who care about the great pictures on the wall?

‘Nippon vibes’ on Collezioni Bambini

Nippon vibes, good vibes! Here some shots from Collezioni Bambini , a new editorial inspired by the minimal mood of Japan. A creamy and pale rose backdrop with a fané light effect brought out by an exposure time of 1/15”. A very basic set where lights and shades are the most important part of the work, accentuated by an accurate ‘nippo’ styling, full of  details.

To have a look to the complete photoshoot click here

Nippon vibes… good vibes! Ecco qualche scatto dall’editoriale uscito su Collezioni Bambini, un redazionale ispirato alle atmosfere minimal del Giappone. Un fondale crema e rosa pallido ha accentuato l’effetto volutamente ‘offuscato’ ottenuto grazie a tempi di otturazione lunghi (per i più ‘tecnici’ 1/15”). Un set basico dove luci e ombre sono stati la parte più importante, completata da un accurato lavoro di styling.

Per vedere il servizio completo clicca qui 

Photographer Federico Leone

Stylist Maddalena Montaguti

Grooming Antonella Gaglio @closeupmilano

Un nuovo editoriale - Nippon Vibes - scattato da Federico Leone per Collezioni Bambini 03 Baby

Editorial ‘Nippon Vibes’ for Collezioni Bambini magazine by Federico Leone

Editoriale 'Nippon Vibes' scattato da Federico Leone per Collezione Bambini

Editorial ‘Nippon Vibes’ for Collezioni Bambini by Federico Leone

Editoriale 'Nippon Vibes' scattato da Federico Leone per Collezioni Bambini.

Editorial ‘Nippon Vibes’ for Collezioni Bambini by Federico Leone

Editoriale scattato da Federico Leone per Collezioni Bambini

Editorial ‘Nippon Vibes’ for Collezioni Bambini magazine by Federico Leone

Dietro le quinte: la costruzione del set

Behind the scenes: the build up of the set

‘1977’ on La Petite Magazine

Back to the Seventies with this gorgeous fashion editorial ‘1977’ on the French magazine La Petite.

Three ‘mini’ Charlie’s Angels performed by incredible little models, the blond Galia Foraster – don’t you think she looks so much like Farah Fawcett? -, from Spain, Arianna Brambilla from Milan and Kira Yanenko from Moscow.

41 years after the first episode (I personally checked the date and it was on 22nd September 1976)  of the one of the most popular American tv series, it made me feel like ‘plunged in’ the flower power of those years.

Anyway, I just would like to spend some worlds about Annah Segarra, the stylist... this is the first job I’ve done with her. Before I didn’t know her. She persisted to meet me for an aperitif while I was working in Barcelona, just to introduce herself, telling me she really appreciates my job as a kids fashion photographer.

She was lovely, but, beyond that, I couldn’t really evaluate her skills… to estimate the works of a stylist just through the book is not an easy job: the combination with other photographers  is a topic and the empathy on set is something really very important. Moreover, it is not too long that Annah is in the kids fashion world… At the beginning I didn’t pay attention to our meeting, but, after a couple of days, she sent me a creative proposal… that I rejected.

After that, another one… and – at the end – one I really liked. I said to myself: ‘such enthusiasm and passion for her job! She definitely doesn’t lack of ambition! Let’s try to work with her!”. And the result is what you see in the images. Now Annah is one of my favorite stylists (I said ONE OF!!!!…. I don’t want to make anyone jealous 🙂 ). She is a great professional and a wonderful person.

To have a look at the complete fashion editorial click here

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Mi è sembrato di tornare negli anni Settanta con questo editoriale ‘1977’ scattato per la rivista francese La Petite.

Tre ‘mini’ Charlie’s Angels interpretate da incredibili piccole modelle come la bionda Galia Foraster – non vi sembra identica a Farah Fawcett? – dalla Spagna, Arianna Brambilla, da Milano, e Kira Yanenko da Mosca.

41 anni dopo la prima puntata di una delle più popolari serie televisive americane  (l’ho controllato personalmente, era il 22 settembre 1976) mi sono sentito ‘immerso’ nell’atmosfera del ‘flower power’.

Due parole sulla stylist, Annah Segarra… questo è il primo lavoro che ho fatto con lei. Prima non la conoscevo. Ha insistito per incontrarmi per un aperitivo mentre ero a Barcellona per lavoro, mi ha detto che apprezzava il mio lavoro come fotografo di moda bambino.

Una persona molto carina, ma, al di la di questo, non ero riuscito a valutare veramente le sue capacità… comprendere il lavoro di una stylist solo attraverso il book non è sempre facilissimo: la combinazione con altri fotografi è una forte variabile e il lato umano, sul set, conta comunque moltissimo.

Inoltre, Anna, è sul mercato della moda bambino relativamente da poco… Lì per lì non ho dato troppo peso a questo incontro. Poi dopo qualche giorno mi ha mandato una proposta creativa… che ho bocciato. Poi un’altra… E alla fine una che mi è piaciuta. Mi sono detto: “beh, che entusiasmo, che passione! L’ambizione non manca! Proviamo!” Ed ecco il risultato. Anna è ora una delle mie stylist preferite (ho detto UNA DELLE!!! …non sia mai che si creino delle gelosie! 😉 ) Una bravissima professionista e una splendida persona.

Per guardare il servizio completo clicca qui

Photographer Federico Leone

Styling Annah Segarra

Grooming Antonella Gaglio @Closeup Milano

 

T-shirt Tiny Cottons, camicia Ikks per Arianna (a sinistra), per Galia, vestito Buho, top Tiny Cottons, occhiali Stylist Own.

Fashion Editorial ‘1977’ for La Petite Magazine by Federico Leone. T-shirt Tiny Cottons, shirt IIkks for Arianna (left), for Galia, dress Buho, top Tiny Cottons, glasses Stylist Own.

 

Galia: la 'mini' Farah Fawcett, Fashion editorial '19770 per la rivista francese La Petite scattato da Federico Leone.

Galia: the ‘mini’ Farah Fawcett! Fashion Editorial ‘1977’ for La Petite Magazine by Federico Leone.

Fashion Editorial ‘1977’ for La Petite Magazine by Federico Leone.

Fashion Editorial ‘1977’ for La Petite Magazine by Federico Leone.

Fashion Editorial '1977' for La Petite Magazine by Federico Leone. For Arianna (left), maglietta Bellerose, vestito Señorita Lonnie, t-shirt Wolf & Rita , scarpe Maison Mangostan. Per Kira, gonna MSGM, top Sainte Claire, occhiali Stylist Own, cintura Ikks, calze Bellerose.

Fashion Editorial ‘1977’ for La Petite Magazine by Federico Leone. For Arianna (left), t-shirt Bellerose, dress Señorita Lonnie, brown t-shirt Wolf & Rita , shoes Maison Mangostan. For Kira, skirt MSGM, top Sainte Claire, glasses Stylist Own, belt Ikks, socks Bellerose.

 

Fashion Editorial ‘1977’ for La Petite Magazine by Federico Leone.

The ‘making of’ of a photoshoot… episode #2… (English Version)

(Italian version here)

This is one of the editorial photoshoot that took me a real super work during the buildup.

The idea of the story was born during a phone call between me and the stylist. One of those ideas that suddenly comes when there are no ideas.

First of all I thought about an outside photoshoot, graphical and very clean, with just the sky as a background and – maybe – strange poses with kids wearing oversized outfits.

That sounds to me like very easy.

I had the idea of using a skateboarding park as a location, to shoot from below and to have a very clean background, nearly inconsistent.

After some internet searches and a couple of  site inspections around Milan I realized that in Italy the skateboarding tracks are all covered by graffitis round the edges. And not real graffitis but just horrible doodles.

Inutile cercare oltre...

There’s no need to look any further than this…

At that point i decided for a studio photoshoot.

In the mean time I started a Facebook casting to find out a bunch of real young athletes. In particular, kids skilled in artistic and rhythmic gymnastics.

The casting started in March and it had been lasting until the following month. I received more than 250 candidacies from all over Italy, but just the 10% of them was males.

Luckily we found out Alessandro, from Rome, a pretty cool boy, handsome and very good in practicing artistic gym.

After that, just because I like to make things harder for myself, I decided to make a video in addition to the photoshoot. Indeed, just to complicate a little bit things, I decided to record the video with a very high resolution camera and, after that, to extract singular frames to create the printed version of the editorial photoshoot. I will not spend a long time describing all the technical problems, but who knows my job is conscious about the complexity of this choice. Video making and photoshooting have different approaches and technic and to make everything work it is necessary to make a good compromise.

Having said that, there were another problem: to make a good video you need time, more time than making photos – time is really precious-.

I should have planned everything in the details, but I was not practice at all about artistic and rhythmic gymnastics except for some shows on TV. Practically nothing.

First of all I needed to know the skills of every of my young athletes.

I had to understand what they could do for me and the way to ask them to do something, considering I have no bases at all in their field, especially the technical vocabulary.

So, after the casting, I asked to the mothers of the little athletes I choose (except for Alessandro who is living in Rome) to ask to the gym teachers for the permission to have a look during some of their trainings, to write down some notes and to ask some suggestions to their teachers.

I found a lot of incredible people who helped me a lot.

After my ‘training’ I tried to create a story in between their talents and my needs. I found a pretty funny idea picturing a witty competition among the females and the male.

It came out a very odd, but absolutely useful layout! Who know me is conscious I’m not able to draw!

img_6893

A layout to optimize the timing and to have clear ideas…

In the meantime, Eleonora, the stylist, was arranging the outfit… Here some previews.

 

The last days before the photoshoot I had to find out all the exercise equipments and all the safety arrangements to make the kids able to jump – safe – from above.

Emma sulla trave lunga 5 metri...

Emma on the 5 meters long balance beam

It was totally not easy! For example, the balance beam you see in the photoshoot is 5 meters long and to lift it you need two strong men. Even the trestle is pretty heavy… So I was good in making my life complicated!

 

In addition to that we had to assemble and to paint a thin rubber mat on the backdrop to soften the floor and make the exercises safer.

img_6973

Here the rubber mat stuck on the floor.

Last but not least, the light blue wall painting (nearly 300 square meters). In the video the retouching is a pretty hard stuff… so we got it right!

img_6954

The studio during the painting. The have an idea of the proportion, just have a look to the person is paintng the wall…

For those who love the technical infos, I recorded with RED EPIC 6K, but I have principally used 5K. 4K at 100fps for the high speed footage.

To illuminate we used an endless light daylight for a toll of 18000 watts.

The gym teacher of Emma was taken on to warm up the kids before the shooting and to help me to manage them.

ft4b4983

Francesca Pedrinazzi, the Emma’s gym teacher, is helping Alessandro in the first jump attempts…

To have a look to the complete photoshoot click here.

To have a look to he video click here.

Thank you very much to the grooming Loris Rocchi and, of course, to Eleonora Cottafavi for their incredible job!

Photo: Federico Leone

Stylist: Eleonora Cottafavi

Grooming: Loris Rocchi

Redazionale di moda bambino di Federico Leone

Kids fashion editorial by Federico Leone. THE ANIMALS OBSERVATORY, skirt EMILE ET IDA. Alessia wears dress SOFT GALLERY. Alessandro wears shirt THE ANIMALS OBSERVATORY

 

kids fashion editorial by Federico Leone

Kids fashion editorial by Federico Leone. Left girl: sweatshirt and leggings SOFT GALLERY, skirt EMILE ET IDA right girl: sweater HELLO SIMONE

Redazionale di moda bambino di Federico Leone

Kids fashion editorial by Federico Leone. Emma wears waistcoat WOLF&RITA

kids fashion editorial by Federico Leone

Kids fashion editorial by Federico Leone

Redazionale di moda bambino di Federico Leone

Kids fashion editorial by Federico Leone. Left: waistcoat BLEU COMME GRIS, pants THE ANIMALS OBSERVATORY right: sweatshirt INE DE HAES, pants stylist’s own

kids fashion editorial by Federico Leone

kids fashion editorial by Federico Leone