OVS Kids Autumn Winter Collection 2018/2019

For the new Autumn Winter 2018/2019 OVS Kids Collection we took inspiration from the mood of the women campaign, starring the Italian super model Bianca Balti. Bright colors for the backdrops and a fresh and elegant mood, relaxed and funny at the same time, finalized to underline as much as we can the outfits. From the casting to the type of lights we used, all it was around the concept of minimal styling and of maximum brightness.

Per la nuova Collezione Autunno Inverno 2018/2019 di OVS kids abbiamo ripreso lo stesso stile che ha caratterizzato la campagna donna con la supermodella italiana Bianca Balti. Fondali puliti e dai colori vividi, con un tipo di immagine fresca ed elegante, ma al tempo stesso rilassata e divertente, che mette in risalto gli abiti. Dalla scelta dei bimbi allo styling fino alla tipologia di luci utilizzate, tutto ruota attorno a un concetto di pulizia delle linee e massima luminosità.

Photographer Federico Leone

OVS Kids Autumn Winter Collection 2018/2019 shot by Federico Leone

OVS Kids Autumn Winter Collection 2018/2019 shot by Federico Leone

OVS kids Autumn Winter Collection 2018/2019 shot by Federico Leone

OVS Kids Autumn Winter Collection 2018/2019 shot by Federico Leone

OVS Kids Autumn Winter Collection 2018/2019 shot by Federico Leone

Annunci

A tribute to Fellini: Collezioni Bambini new editorial

Behind every photo shoot there is a story, but behind this one I shooted for Collezioni Bambini Magazine there is an incredible one, made by talent, greatness and spontaneousness. A day, Maddalena Montaguti, the Collezioni fashion editor and stylist, tells me about a 5 years old kid from Naples, funny and a little chubby, who is a real star on the web, able to sing and dance. I’m getting curious so I watch several times his videos and I try to place him in a ‘visual’ story. Suddenly I think “What about a Fellini-kind-of story?“. Exactly, something like the 8 1/2 movie, with ‘mini-sized’ whimsical characters and those “Italians” atmospheres.

So… it all started.

Dietro ogni servizio fotografico c’è una storia, ma dietro questo servizio fotografico scattato per Collezioni Bambini c’è una storia bellissima, fatta di talento, bravura e spontaneità. Un giorno la stylist e fashion editor di Collezioni, Maddalena Montaguti, mi parla di un bimbo napoletano di 5 anni, buffo e un po’ tondetto che sul web spopola cantando e ballando come una piccola star. Mi incuriosisco, guardo e riguardo i suoi video e cerco di collocarlo all’interno di un racconto “visivo”. A un certo punto penso “E se fosse come in un film di Fellini?”. Sì, qualcosa alla 8 1/2, con personaggi stravaganti in versione “mini” e quelle atmosfere così “italiane”.

E così è nato tutto.

Il servizio redazionale “Fellini” per Collezioni Bambini, scattato da Federico Leone.

I start to have a look to the location, for that reason I circumscribe an area between Veneto and Emilia Romagna regions, just because that part of Italy is often represented in Fellini’s movies (he was born in that area). Do your remember Amarcord movie? Exactly those landscapes. In the meantime, I contact the parents of the kid. He is already a little star, or this is what the people who represent him thinks, so I have to face a lots of excessive requests and I got the feelings to talk with unreliable persons. I prefer to give up and, confident in the power of the web, I put on my personal FB page a post, looking for ‘my’ Fellini-inspired kid: histrionic, expressive, little chubby, and – why not – able to sing and act. At the end, I find him! Andrea De Vita is very talented and he gave us an incredible performance, a very rising star!

Comincio a concentrarmi sulla ricerca della location, e circoscrivo un’area fra Veneto ed Emilia Romagna, proprio perché di quegli scorci è piena la filmografia di Fellini (che in quelle zone ci è nato). Ricordate Armarcord? Ecco, proprio quelli. Nel frattempo contatto i genitori del bimbo. Ormai è una piccola star, o almeno così pensa chi si occupa di rappresentarlo, e mi trovo di fronte a una serie di richieste eccessive e soprattutto mi sembra di parlare con persone poco affidabili. Ho preferito lasciar perdere e, fiducioso nel potere del web, ho messo un annuncio sulla mia pagina Facebook, descrivendo le caratteristiche del “mio” bambino “felliano”: espressivo, istrionico, con qualche chiletto in più, e che magari amasse cantare. E alla fine l’ho trovato. Andrea De Vita è un vero talento naturale che ci ha regalato un personaggio fantastico, una vera stella nascente!

Behind the scenes: our rising star, Andrea De Vita, with the twins Molly ed Evie Smith.

The super blond Catherina Christensen is waiting for the grooming. Alle the kids of the team were so nice and well mannered.. thank you to the parents!

The super blond Catherina Christensen. All the kids were so great and well mannered: thank you to the parents!

Marina Scarioni on the backstage

Behind the scenes: Martina Scarioni

But.. let’s go back to the story. The location: I’ve driven for about 800 kilometers in one day, traveling far and wide for the Venetian coasts. Suddely, in front of me, it appears an old country cottage intended for hunting and fishing, in the province of Padua. A perfect location, a big house among sea, sand and sky. The lodge is managed by the Province of Padua office and for this reason we had to ask for the permission to shoot in that. I’m still so thankful to the Province of Padua Office for the opportunity they gave us and to Mr. Francesco Garbo who has supported us during all day.

Ma torniamo a noi, dicevamo, la location: ho percorso quasi 800 km in un unico giorno guidando in lungo e in largo per le coste venete. All’improvviso, mi sono trovato di fronte un vecchio casone di caccia e pesca nel padovano. Un posto praticamente perfetto, una grande casa fra mare, sabbia e cielo. Il ‘casone’ è gestito dalla Provincia di Padova e così ci siamo mossi per tempo per ottenere i permessi. Ringrazio ancora la Provincia di Padova per la possibilità che ci ha dato, e il signor Francesco Garbo per averci aiutato nella gestione del set con tanta pazienza, facendoci sentire perfettamente a nostro agio.

La location: un Casone di caccia e pesca nel padovano

The team at work at the first shoot.

Arrived at this point, we had to organize everything for the photo shoot: a huge job of production with the twins Evie and Molly Smith coming from England, Catherina Christensen from Brescia, Martina Scarioni from Milan and Andrea De Vita from Naples. I wanted to make everything easy and I booked a stay for everybody the day before the photo shoot nearby the location, in the way the kids could be well rested for such an intense working day. It was really like to make a puzzle box among ticket trains, airplanes, hotels, bed and breakfast, timetable… but finally here we are all together in a hot day of May! It was an incredible work, Maddalena Montaguti created a simply gorgeous styling so did Loris Rocchi with the grooming.

A questo punto non rimaneva che mettere in piedi il team e coordinare ogni cosa per il giorno del servizio: un lavoro di produzione decisamente imponente con le gemelle Evie e Molly Smith in arrivo dall’Inghilterra, Catherina Christensen da Brescia, Martina Scarioni da Milano e Andrea De Vita da Napoli. Ho voluto che tutti dormissero nei paraggi il giorno precedente lo shooting proprio perché volevo che i bambini fossero il più riposati possibile per questa giornata di lavoro così intensa. E così con un gioco di incastri fra treni, aeri, alberghi e bed & breakfast.. ed eccoci riuniti  in una calda giornata di maggio! E’ stato un servizio incredibile, Maddalena Montaguti ha creato uno styling semplicemente strepitoso così come Loris Rocchi, che si è occupato di trucco e capelli.

One of the few shoots with me ‘in action’

The pasta we cooked on set. We bought the tomato sauce at the supermarket, but it seems that the kids appreciated it a lot (at the end of the photo shoot I caught the twins eating some cold pasta directly from the pan!)

The kids were fantastic as you can see in the pictures below. I wanted to make a real short film, with the kids acting, but unluckily we had so short time, so I edited some video clips taken between one shot and another one. As audio track I used the monologue of 8 1/2 movie in which Marcello Mastroianni plays Fellini himself and tells the beginning of a new visionary movie of which we’ve never seen the end but I’d like to think it resembles a little to this one.

I bambini sono stati fantastici e il risultato lo potete vedere in queste foto. Avrei voluto girare un vero e proprio corto, facendo recitare i bimbi, ma purtroppo la giornata è volata, così ho montato degli spezzoni video ripresi fra uno scatto e l’altro. Come audio ho utilizzato il monologo di 8 ½ in cui Mastroianni interpreta Fellini stesso e racconta la nascita di un nuovo visionario film di cui non abbiamo mai visto la fine, ma che mi piace pensare assomigli un po’ a questo.

Photographer Federico Leone

Styling Maddalena Montaguti

Grooming Loris Rocchi

“Fellini” editorial edited by Collezioni Bambini, photographer Federico Leone.

“Fellini” editorial edited by Collezioni Bambini, photographer Federico Leone.

“Fellini” editorial edited by Collezioni Bambini, photographer Federico Leone.

“Fellini” editorial edited by Collezioni Bambini, photographer Federico Leone.

“Fellini” editorial edited by Collezioni Bambini, photographer Federico Leone.

“Fellini” editorial edited by Collezioni Bambini, photographer Federico Leone.

“Fellini” editorial edited by Collezioni Bambini, photographer Federico Leone.

Dolce & Gabbana FW 2017/2018 Campaign

The Dolce & Gabbana FW 2017/18 campaign is characterized by the sense of wonder. Shooted in a sunny day in a late-neoclassic Baroque compound in Milan, known as ‘rotonda della Besana’. A place that seems to be out of time with an ancient atmosphere… especially if you think it is placed in the middle of the traffic in the inner ring road of Milan!

A very complex set and a big (great) team to manage everything. The funniest thing? The joy and the the fun of the kids own front of the two enormous clones of Domenico Dolce and Stefano Gabbana!

To have a look at the complete campaign click here

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Una campagna all’insegna dello stupore quella di Dolce & Gabbana FW 2017/2018. Scattata in una giornata di sole nel complesso tardo barocco di Milano, la rotonda della Besana, un luogo dall’atmosfera antica e che pare fuori dal tempo… soprattutto se pensate che in realtà è immerso nel traffico della circonvallazione interna!

Un set molto complesso e un grosso team a gestire ogni cosa. La cosa più divertente? La gioia e il divertimento dei bambini nel vedere gli enormi cloni di  Domenico Dolce e Stefano Gabbana!

Per vedere il servizio completo clicca qui

 

The Dolce & Gabbana Fall/Winter 217/2018 Campaign by Federico Leone

The Dolce & Gabbana Fall/Winter 217/2018 Campaign by Federico Leone

The Dolce & Gabbana Fall/Winter 217/2018 Campaign by Federico Leone

The Dolce & Gabbana Fall/Winter 217/2018 Campaign by Federico Leone

When you know you got the result! The feedback from Stefano Gabbana during the photoshoot.

Dietro le quinte della campagna Dolce & Gabbana 2017/2018

Here we go, some images from the backstage of the campaign (me at work!)

Hogan Fall Winter 2017/2018 Campaign

The Hogan FW 2017/2018 campaign and its video are all based around the concept of rock: two kids with faces like movie stars wearing rock shoes and rehearsing in a small test room with microphone, drums and electric guitar.

I personally handled creativity, direction, editing and music of the video, that you can see here, and I realized it with the stop motion technic, shooting in a burst sequence of photos, I afterward combined frame by frame.

To have a look at the complete campaign click here.

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La campagna e il video per Hogan Fall Winter 2017/2018 ruotano entrambi intorno al concetto rock: due bimbi con facce da star che indossano scarpe rock e provano in una piccola sala con tanto di microfono, batteria e chitarra elettrica.

Ho personalmente curato creatività, regia, montaggio e musica del video, che potete vedere qui, e l’ho realizzato scattando con una tecnica di stop motion scattando raffiche di immagini unite poi come fotogrammi.

Per vedere l’intera campagna clicca qui.

Photo & Video Federico Leone

 

Hogan Campaign FW 2017/2018 shot by Federico Leone

Hogan Campaign FW 2017/2018 shot by Federico Leone

Hogan Campaign FW 2017/2018 shot by Federico Leone

Hogan Campaign FW 2017/2018 shot by Federico Leone

Armani Junior SS 2018 Campaign

Here we go! The SS 2018 Armani Junior Campaign!

Starting with the glimpse of  an inspirational image with two kids and a white backdrop painted with black stripes we built the intere concept for the SS 2018 campaign and the video.

The set design project was created together with the incredible Marco Ronchi: simply amazing! We developed a fantasy world that come to life by the brushstrokes of the children. For this reason, all the props have super minimal shapes. Especially the boat, intentionally asymmetric, ‘crooked’, as the kids would say .

Maybe for many people these are meaningless details, but for us it’s really important being coherent with the initial idea. For this reason I’m pleased to thank Marco Ronchi who is not just a set designer but a visionary creative.

Further below you can see some of the original sketches and the making of the props…

In the video, every kid has a paintbrush with which creates a ‘virtual’ world. Every drawn comes to life and becomes part of the scene: boats, airplanes, fishes, geometrical shapes turn into real ‘stylised’ objects. Like the kids imagination come true through the drawing. About this last creative ‘step’ I want to openly thank my right-hand man in so many years, Alessandro Esposto. He was actively part of this short ‘screenplay’.

Three incredible working days: thank you to all the team ant to ARMANI that put us in the best condition ever to let us create and do a good job.

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Et voilà! Armani Junior Primavera Estate 2018!

Partendo da un’immagine ispirazionale che ritraeva due bambini e un fondale a strisce nere dipinte su un muro bianco, abbiamo costruito l’intero concept per la campagna e per il video.

Il progetto delle scenografie è stato realizzato insieme al bravissimo Marco Ronchi, che è stato semplicemente ‘straordinario’. Abbiamo sviluppato l’idea di un mondo di fantasia che prendesse vita attraverso le pennellate dei bambini. Le props di scena, infatti, hanno delle forme super minimal. La barca, in particolare, è volutamente asimmetrica, nel linguaggio dei bambini diremmo proprio ‘storta’. Forse per molti questi sono dettagli insignificanti. Per noi no,  sono uno sviluppo ‘coerente’ di un’idea. In questo devo ringraziare di nuovo Marco Ronchi che non è solo uno scenografo ma soprattutto un creativo visionario.

Più avanti alcune immagine dei bozzetti originali e dei pezzi in lavorazione…

Per il video, ogni bambino ha un pennello in mano con il quale crea il suo mondo ‘virtuale’ che man mano prende vita: barche, aerei, pesci, forme geometriche si trasformano in oggetti dal tratto stilizzato, proprio come se l’immaginazione dei bambini diventasse realtà  attraverso il disegno. Per quanto riguarda questo ultimo step creativo devo ringraziare pubblicamente il mio braccio destro da tanti anni, Alessandro Esposto che ha attivamente partecipato a questa breve “sceneggiatura”.

Sono stati tre giorni di lavoro entusiasmanti, grazie a tutto il team e ad ARMANI che ci ha messo nelle migliori condizioni possibili per creare e lavorare bene.

Photographer Federico Leone

Stylist Annah Segarra

Grooming Antonella Gaglio

Set designer Marco Ronchi

Armani Junior Campaign SS 2018 photographer Federico Leone

Armani Junior Campaign SS 2018 photographer Federico Leone

Armani Junior Campaign SS 2018 photographer Federico Leone

Armani Junior Campaign SS 2018 photographer Federico Leone

Armani Junior Campaign SS 2018 photographer Federico Leone

Armani Junior Campaign SS 2018 photographer Federico Leone

Armani Junior Campaign SS 2018 photographer Federico Leone

Il bozzetto della scenografia della nuova campagna PE 2018 Armani Junior, realizzati da Marco Ronchi.

Behind the scenes: the sketch of the new SS Armani Junior Campaign made by Marco Ronchi.

Il bozzetto della scenografia della nuova campagna PE 2018 Armani Junior, realizzati da Marco Ronchi.

Behind the scenes: the sketch of the new SS Armani Junior Campaign made by Marco Ronchi.

Il bozzetto della scenografia della nuova campagna PE 2018 Armani Junior, realizzati da Marco Ronchi.

Behind the scenes: the sketch of the new SS Armani Junior Campaign made by Marco Ronchi.

The ‘making of’ of a photoshoot… episode #2… (English Version)

(Italian version here)

This is one of the editorial photoshoot that took me a real super work during the buildup.

The idea of the story was born during a phone call between me and the stylist. One of those ideas that suddenly comes when there are no ideas.

First of all I thought about an outside photoshoot, graphical and very clean, with just the sky as a background and – maybe – strange poses with kids wearing oversized outfits.

That sounds to me like very easy.

I had the idea of using a skateboarding park as a location, to shoot from below and to have a very clean background, nearly inconsistent.

After some internet searches and a couple of  site inspections around Milan I realized that in Italy the skateboarding tracks are all covered by graffitis round the edges. And not real graffitis but just horrible doodles.

Inutile cercare oltre...

There’s no need to look any further than this…

At that point i decided for a studio photoshoot.

In the mean time I started a Facebook casting to find out a bunch of real young athletes. In particular, kids skilled in artistic and rhythmic gymnastics.

The casting started in March and it had been lasting until the following month. I received more than 250 candidacies from all over Italy, but just the 10% of them was males.

Luckily we found out Alessandro, from Rome, a pretty cool boy, handsome and very good in practicing artistic gym.

After that, just because I like to make things harder for myself, I decided to make a video in addition to the photoshoot. Indeed, just to complicate a little bit things, I decided to record the video with a very high resolution camera and, after that, to extract singular frames to create the printed version of the editorial photoshoot. I will not spend a long time describing all the technical problems, but who knows my job is conscious about the complexity of this choice. Video making and photoshooting have different approaches and technic and to make everything work it is necessary to make a good compromise.

Having said that, there were another problem: to make a good video you need time, more time than making photos – time is really precious-.

I should have planned everything in the details, but I was not practice at all about artistic and rhythmic gymnastics except for some shows on TV. Practically nothing.

First of all I needed to know the skills of every of my young athletes.

I had to understand what they could do for me and the way to ask them to do something, considering I have no bases at all in their field, especially the technical vocabulary.

So, after the casting, I asked to the mothers of the little athletes I choose (except for Alessandro who is living in Rome) to ask to the gym teachers for the permission to have a look during some of their trainings, to write down some notes and to ask some suggestions to their teachers.

I found a lot of incredible people who helped me a lot.

After my ‘training’ I tried to create a story in between their talents and my needs. I found a pretty funny idea picturing a witty competition among the females and the male.

It came out a very odd, but absolutely useful layout! Who know me is conscious I’m not able to draw!

img_6893

A layout to optimize the timing and to have clear ideas…

In the meantime, Eleonora, the stylist, was arranging the outfit… Here some previews.

 

The last days before the photoshoot I had to find out all the exercise equipments and all the safety arrangements to make the kids able to jump – safe – from above.

Emma sulla trave lunga 5 metri...

Emma on the 5 meters long balance beam

It was totally not easy! For example, the balance beam you see in the photoshoot is 5 meters long and to lift it you need two strong men. Even the trestle is pretty heavy… So I was good in making my life complicated!

 

In addition to that we had to assemble and to paint a thin rubber mat on the backdrop to soften the floor and make the exercises safer.

img_6973

Here the rubber mat stuck on the floor.

Last but not least, the light blue wall painting (nearly 300 square meters). In the video the retouching is a pretty hard stuff… so we got it right!

img_6954

The studio during the painting. The have an idea of the proportion, just have a look to the person is paintng the wall…

For those who love the technical infos, I recorded with RED EPIC 6K, but I have principally used 5K. 4K at 100fps for the high speed footage.

To illuminate we used an endless light daylight for a toll of 18000 watts.

The gym teacher of Emma was taken on to warm up the kids before the shooting and to help me to manage them.

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Francesca Pedrinazzi, the Emma’s gym teacher, is helping Alessandro in the first jump attempts…

To have a look to the complete photoshoot click here.

To have a look to he video click here.

Thank you very much to the grooming Loris Rocchi and, of course, to Eleonora Cottafavi for their incredible job!

Photo: Federico Leone

Stylist: Eleonora Cottafavi

Grooming: Loris Rocchi

Redazionale di moda bambino di Federico Leone

Kids fashion editorial by Federico Leone. THE ANIMALS OBSERVATORY, skirt EMILE ET IDA. Alessia wears dress SOFT GALLERY. Alessandro wears shirt THE ANIMALS OBSERVATORY

 

kids fashion editorial by Federico Leone

Kids fashion editorial by Federico Leone. Left girl: sweatshirt and leggings SOFT GALLERY, skirt EMILE ET IDA right girl: sweater HELLO SIMONE

Redazionale di moda bambino di Federico Leone

Kids fashion editorial by Federico Leone. Emma wears waistcoat WOLF&RITA

kids fashion editorial by Federico Leone

Kids fashion editorial by Federico Leone

Redazionale di moda bambino di Federico Leone

Kids fashion editorial by Federico Leone. Left: waistcoat BLEU COMME GRIS, pants THE ANIMALS OBSERVATORY right: sweatshirt INE DE HAES, pants stylist’s own

kids fashion editorial by Federico Leone

kids fashion editorial by Federico Leone

Who’s the best “dream team”?

Who’s the best “dream team”?

It’s hard to say.

This is one of the best anyway!

Shot for next N° 57 SS issue of COLLEZIONI BAMBINI this will be one of my favorite editorial ever…

Stay tuned.

From Left: Alessia Broccardo, Antonella Gaglio, Alessandro Esposto, Maddalena Montaguti, Simone Triacca and Federico Leone

Team worked at next editorial for Collezioni Bambini N°57

Team worked at next editorial for Collezioni Bambini N°57